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Privacy Policy

Information on data processing

Introduction
We take the protection of users’/customers’ data on our website very seriously and commit to safeguarding the information users provide in connection with their use of our website and/or our mobile app (together: “digital assets”). Furthermore, we pledge to protect and use your data in accordance with applicable law.
This Privacy Policy explains our practices regarding the collection, use, and disclosure of your data when you access and use our digital assets (the “Services”) via your devices.
Please read this Privacy Policy carefully and make sure you fully understand our practices concerning your data before using our Services. If you have read this policy, fully understood it, and do not agree with our approach, you must cease using our digital assets and Services. By continuing to use our Services, you acknowledge and agree to the terms of this Privacy Policy. Continued use of the Services constitutes your consent to this Privacy Policy and any changes thereto.
In this Privacy Policy, you will find information about:

  • How we collect data

  • What data we collect

  • Why we collect this data

  • To whom we disclose the data

  • Where the data is stored

  • How long the data is retained

  • How we protect the data

  • How we handle minors

  • Updates or changes to the Privacy Policy

What Data Do We Collect?

Below is an overview of the data we may collect:

  • Non-identifiable and non-personal information you provide during the registration process or that is collected through your use of our Services (“non-personal data”). Non-personal data cannot be traced back to you. The non-personal data we collect primarily consists of technical information and aggregated usage statistics.

  • Individually identifiable information, i.e. information that can identify you or could identify you with reasonable effort (“personal data”). Personal data we collect via our Services may include, from time to time, information such as name, email address, postal address, phone number, IP address, and more. If we combine personal data with non-personal data, such combined data will be treated as personal data as long as they remain combined.

How Do We Collect Data?

We collect data through the following methods:

  • Data collected when you use our Services: when you visit our digital assets and use the Services, we may collect, record, and store usage, session details, and related information.

  • Data you provide directly, for example when contacting us through a communication channel (e.g., an email with comments or feedback).

  • We may collect data from third-party sources, as described below.

  • Data you provide when you sign in using a third party, such as Facebook or Google.

Why Do We Collect This Data?

We may use your data for the following purposes:

  • To provide and administer our Services;

  • To develop, customize, and improve our Services;

  • To respond to your feedback, inquiries, and requests, and to provide support;

  • To analyze usage patterns and demands;

  • For internal, statistical, and research purposes;

  • To enhance our data security and fraud prevention;

  • To investigate violations and enforce our terms and policies, and to comply with applicable laws, regulations, or legal orders;

  • To send you updates, news, promotional materials, and other information related to our Services. For marketing emails, you can decide whether to continue receiving them—simply click the unsubscribe link in those emails.

To Whom Do We Disclose This Data?

We may share your data with our service providers to operate our Services (e.g., third-party hosting services, technical support providers, etc.).

We may also disclose your data in the following circumstances:
(i) to investigate, detect, prevent, or respond to illegal activity or wrongdoing;
(ii) to establish or defend our legal rights;
(iii) to protect the rights, property, or personal safety of us, our users, or the public;
(iv) in the event of a change in control, such as a merger, acquisition, or asset purchase;
(v) to authorized third parties for storing, processing, or managing your data (e.g., cloud-service providers) as necessary and appropriate for business purposes;
(vi) to collaborate with third parties to improve your user experience.
To avoid any misunderstandings, we note that we may also use or share non-personal data at our discretion.

Please note that our Services may allow social interaction (e.g., posting content, information, comments publicly, interacting with others). Any content or data you provide in these areas may be read, collected, and used by others. We encourage you not to share any information you do not want to make public. If you upload or share content through our digital assets, you do so at your own risk. We cannot control the actions of other users or the public. You acknowledge and agree that copies of your data may remain accessible on cached or archived pages or once others have copied or stored your content—even after deletion.

Cookies and Similar Technologies

When you visit or access our Services, we authorize third parties to deploy web beacons, cookies, pixel tags, scripts, and other technologies and analytics services (“tracking technologies”). These may automatically collect your data to enhance navigation, optimize performance, customize your experience, and for security and fraud prevention purposes.
For more details, please review our Cookie Policy.

Without your consent, we will not share your email address or other personal data with advertisers or ad networks.

Advertising & Personalized Ads

We may display ads on our Services that are personalized based on your recent browsing behavior across websites, devices, or browsers. To deliver these ads, we may use cookies and/or JavaScript or web beacons (including transparent GIFs), HTML5 Local Storage, or other technologies. We may also use third-party ad networks, advertisers, sponsors, and/or traffic-measurement service providers—who may use these tools—to measure the effectiveness of ads and tailor advertisement content to you. These third-party cookies and technologies are subject to their own privacy policies.

Where Do We Store the Data?

  • Non-personal data is stored and processed worldwide by our company and trusted partners for the purposes described in this Privacy Policy.

  • Personal data may be stored, processed, and maintained in the United States, Ireland, South Korea, Taiwan, Israel, and, as needed for service delivery and legal compliance, in other jurisdictions.

How Long Do We Retain the Data?

We retain collected data as long as necessary to provide our Services, fulfill legal and contractual obligations to you, resolve disputes, and enforce our agreements.
We may correct, update, or delete inaccurate or incomplete data at our discretion and anytime.

How Do We Protect the Data?

Our digital assets are hosted on a secure platform provided by our hosting service, which stores your data in databases behind firewalls and provides secure HTTPS access to most areas.
All payment options offered by us and our hosting provider comply with PCI-DSS (Payment Card Industry Data Security Standard), maintained by the PCI Security Standards Council (Visa, MasterCard, American Express, Discover). PCI-DSS ensures secure handling of credit-card data (through physical, electronic, and procedural measures) by our shop and service providers.
Notwithstanding the efforts and measures taken, we cannot guarantee absolute data security. We therefore invite you to use secure passwords and avoid sharing highly sensitive information with us or through email/instant messaging, as these are not secure channels.

We use your personal data only for the purposes outlined in this Privacy Policy and only when we believe:

  • It is necessary to fulfill or enter into a contract (e.g., to provide Services or support);

  • It is required to comply with a legal or regulatory obligation;

  • It is necessary to support our legitimate business interests, provided this is proportionate and respects your privacy rights.

Your Rights as an EU Resident

As an EU resident, you may:

  • Request confirmation whether your personal data is processed and access the information we hold;

  • Request your personal data in a structured, commonly used, machine-readable format;

  • Request correction of your personal data;

  • Request deletion of your personal data;

  • Object to our processing of your personal data;

  • Request the restriction of our processing of your personal data;

  • Lodge a complaint with a supervisory authority.

Please note these rights may be subject to our legitimate interests and legal obligations.
If you have questions about your data, feel free to contact us as provided below.

Cross‑Border Data Transfers

In providing our Services, we may transfer data across borders—from your country/jurisdiction to others worldwide. By using the Services, you consent to the transfer of your data outside the EEA.
If you reside in the EEA, personal data will only be transferred outside the EEA when we believe an adequate level of data protection is ensured. We will take appropriate measures (e.g., contractual agreements) with third parties to protect your data and ensure compliance with applicable laws.

California Privacy Rights (CCPA)

If you use the Services as a California resident, you may have rights under the California Consumer Privacy Act (“CCPA”) to access and delete your data.
To exercise these rights, please contact us as described below.
We do not sell users’ personal data for CCPA purposes.
California residents under 18 who post on our Services may request removal of their content by emailing the contact provided below with “California Removal Request” in the subject, describing what content to delete and how to identify it. Requests not properly submitted may not be fulfilled. Note that even if we delete content, others may have reposted it.

Updates or Changes to This Privacy Policy

We may update this Privacy Policy from time to time at our discretion. The version published on our website will always be current (see the “Effective Date”). We encourage you to review this policy regularly. For major changes, we will provide notice on our website. Continued use of the Services after notification signifies your acceptance of the changes.

Contact

If you have general questions about the Services or the personal data we collect and use, please contact us:

  • Facebook
  • Instagram

©2025 by Saddle-Sky, Rickenbach, Switzerland
info@saddle-sky.com
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